Monday, November 19, 2007

The NEW Roo

My brother Andy and sister in law Adrie, have had a chic children's shop for the past year and a half. "CC Roo" opened in June of 2006 and was immediately a smashing success! Adrie is also a buyer for a women's boutique in Laguna called Muse. Some of you may be familiar with her store from "Laguna Beach: the Real OC." She has a knack for finding that unique buy that once you see, you have to have! She is always one step ahead of what's "IT". Like Simon Cowell says on American Idol - to be famous or successful you have to have something that is intangible, something everyone admires and wants. The "X Factor." As far as I'm concerned, in the fashion world, Adrie is the X Factor. Everything she buys for her stores is so cute, so fashionable, so NOW, so "I have to have it!" She really is great at what she does.
This past week - Andy and Adrie grew. CC Roo moved to a new site - 10 times the size of the original store they leased just one year ago! I am so proud of them. For all their hard work, all their late hours, all their foresight and planning, all the time and effort that go into making something special and your own. The "New Roo" as we have taken to calling it, is all of these things. It truly knocks your socks off. The colors, the clothes, the FUN that is inside this store. It really is a must see. If you are ANYWHERE in the vicinity of visiting - please stop by. I promise you will be impressed. Not only with the merchandise, but also with Andy and Adrie. They are awesome, fun-loving, hard-working people! And you will enjoy yourself. The children's clothes are just too cute. Being the generous souls that they are - gifting SO MANY cute outfits to my children - Andy and Adrie have made my kids walking advertisements for the store. Daily I get compliments on their outfits, and I love having to say "It's all from CC Roo!"
Hope you enjoy the pics of the new store. Next month, I am going to host a "friends and family" shop night with snacks and champagne. So let me know if you want to be added to the guest list!
Andy & Adrie in front of the shop with their "baby," Odie.
CC Roo - 333 17th Street, # 12b Costa Mesa, CA 92627

7 comments:

~love said...

i want to come there tomorrow! that is my kind of place. too bad i'm 1500 miles away. =(

Jennifer said...

That looks like such a terrific store. I wish that I, too, lived closer. Do they have a website?

Brooke said...

so cute! i would love to go to the family/friend night. i love the paint!

Katherine said...

congrats andy and adrie! I am so proud of both of you, I can't wait to shop!

Joanna said...

So impressive! So creative! I am so very proud of them. The store looks BEAUTIFUL!

Tonya said...

That store is soooo yummy...

I will have to stop in when I am in Orange County next time on the way to the beach.

Tonya

Colleen said...

A friend of mine told me about this adorable new store and I was just googling it and found your blog! What a small world! This is Colleen Gurney (formerly Colleen Kelly from NHHS!). You have a BEAUTIFUL family, Erin!! It is so sweet to see them! I have a 1 yr. old baby girl named Natalie and we live in Irvine- our fam website is www.colleengurney.com! Sorry to write so much on the blog- I was trying to find a way to email you, but couldn't find it on this site :). I hope that you are doing well- say hi to Joanna, too!! Maybe we can get our girls together one day soon! I will make sure to stop by this CUTE store!

Colleen
colleengurney1@yahoo.com

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